Expertise & Skillsets

What We Do

Koru Brands is an instant in-market partnership - with a specialism in premium spirits, wines, and other alcoholic beverages. What we do is very different from most representation companies. 

We work as a genuine partner to develop export markets from both sides of the business - directly into sales channels. We're a fusion of importer, distributor, wholesaler, marketer, and sales team. 

We source, develop and facilitate  partner suppliers, and manage brand sell-in, activation, marketing, logistics and represent each brand direct to trade channels including on- and off-trade partners within a given market or territory. 

We also have considerable expertise in creating new products, extending lines and launching NPD from concept thru R&D, testing, design to on-shelf.

Market Skillset

Opportunity Assessment – We evaluate export potential and market viability, creating commercial models that focus on capacity, scalability, and profitable growth.

Market Access – We provide direct access to retail and major distributors across the UK, USA, Australia, China, SE Asia, and India.

Master License Partnership – In high-growth markets like India, we secure Master License rights, ensuring dedicated growth, brand protection, and value for brand owners.

Direct to Trade – Leveraging our relationships, we deliver directly to retailers, distributors, or buying groups, with optional managed logistics.

Door to Door – We manage end-to-end market development, logistics, and delivery from distillery or cellar to on-trade, retail, and distributor channels.

Sell-In – We design and execute sales strategies for key retailers, distributors, global buying groups, and on-trade partners.

Marketing – We create strategic marketing, brand activation, and PR programs that drive sustainable brand growth.

Channel Evolution – We align brands and products with the optimal channels, from on-trade and specialist hospitality to retail and distribution.

Private Label & Exclusive Brands – We develop and supply private label spirits and wine in the USA, Australia, and India, including supply chain, logistics, and financial modeling.

Account Management – We provide full in-market brand management, overseeing supply chain, marketing, activation, and trade relationships.